Session 1 of the Executive MBA Professional Thesis Defenses was held between March 13th and April 19th at Rabat Business School.

There were 7 EMBA participants who defended their theses with relevant themes and significant results around corporate management and social impact:

“Digitalization of customer relationship for Orange Business services, in order to improve QoS and maintain profitability.”

Author: Amine Belmejdoub

Supervisor: Dr. Lamiae Benhayoun Sadafiyine

“Gestion de la performance strategique par le tableau de bord prospectif : Cas de l’entreprise IDJA construction.”

Author: Imane Mouhyeddine

Supervisor: Dr. Lamiae Benhayoun Sadafiyine

“Fintech ecosystem, challenges, and opportunities. The implementation of AI in banking services in Morocco.”

Author: Faiçal EL KAROUNI

Supervisor: Dr. Tarik Zouadi

“IT Talent Management: Capgemini case on how to promote retention of IT professionals.”

Author: Lamia Karime

Supervisor: Dr. Diórgenes Mamédio

“Company creation: Operational optimization for Clinics through Android / IOS application.”

Author: Marouane Sektaoui

Supervisor: Dr. Diórgenes Mamédio

“Assessment Model of supply chain integration strategy within the automotive industry toward more business resilience”

Author: Youssef Aferdou

Supervisor: Dr. Tarik Zouadi

“The importance of AI and chatbots in the development of digital banking”

Author: Amine El Mourabih

Supervisor: Dr. Tarik Zouadi

We wish you all great success in your professional journey and congratulations on your achievement!