International Conference on Sustainable Business Practices in a VUCA World - ICSBP2022

Social marketing, green marketing implementation and analysis, social marketing and social change, macro-social marketing, community-based social marketing, social marketing for small businesses, social media and digital marketing, strategic social marketing, ethical issues in social marketing, health behaviour and communication, social marketing for public health, consumers’ behaviour towards environmental change, sport and entertainment marketing, political marketing, virtual experiential marketing, fashion and arts marketing, marketing in age of disruption (marketing issues during Covid-19, pandemics and digital disruptions), marketing using gamification practices, pictorial communication using emojis etc., marketing in retail, service, industrial domain, neuro marketing, rural marketing, ethics & social responsibility in marketing, e-CRM, chatbots for brand communication, event and experience Branding, corporate and umbrella brands, corporate reputation and identity, non-profit, charity and social enterprise brands.

Sustainable HRM practices, green jobs, sustainable leadership, digital HRM, strategic HRM, industrial relations & legal aspects of HRM, employee turnover & attrition, strategic training & development, transformation HR, employee engagement, talent management, leadership development, e-recruitment, integration of technology in HR practices, skillset for industry 5.0, virtual teams and environments for innovation, performance measurement and management, augmented reality and training, employment laws and employee relation, evolving HR models in SMEs, information and knowledge management, ethics and spirituality, workplace politics, gig workers, HR analytics, HR agenda post Covid-19, gamification in HRM, building agile organizations, digitalization in HRM.

New and advanced developments in the field of information systems, emerging technologies like blockchain, fintech, IoT and others, opinion mining, sentiment analysis, text mining, image mining, video analytics, network science, machine learning, bio-inspired computing, artificial intelligence algorithms, visualization of big data, security and privacy, smart cities, e-Governance, development and project management, IS education and e-Learning, social media and sharing economy, green IT, augmented reality, virtual reality, telepresence devices, collaboration platforms, persuasive technology, sustainable IT services, customer-dominant logic.

Sustainable growth in business ecosystems, responsible design of digital business models, platform economy and personal data spheres, values in entrepreneurship and innovation, innovation and trust, long-term strategies of financing entrepreneurship ventures, family-based entrepreneurship, succession, and transition issues, growth and scale-up, digital ecosystems and entrepreneurship, social networking sites for entrepreneurship, social entrepreneurship, financing entrepreneurship ventures, money management for entrepreneurs, entrepreneurship in institutional voids, innovation and non-governmental organizations, participatory innovation, frugal innovation, value-sensitive design, ethics in innovation management.

Sustainable investment, ESG (Environment, Social, and Governance) factors and investment policies, socially responsible investing, investor attention, portfolio management, risk management, financial institutions and sustainable development, Covid-19 and financial contagion, sustainable commodities, cryptocurrencies, fintech, digital finance, open finance, green finance, climate finance.

Circular economy, food logistics and SCM, integration (internal and external) and collaboration, inventory management, logistics and supply chain innovation, humanitarian logistics, new technology role and impact, retail logistics, supply chain costing and finance, supply chain resilience, Covid-19 and supply chain strategy, transportation and logistics business and management, maritime transportation, last-mile logistics, green vehicle routing problem, green production and routing problem, renewable energies and clean production.

Sustainable tourism, tourism for economic development, tourism and culture, tourism patterns, tourism and destinations, tourism development and hospitality, tourism in contemporary society, tourism industry, sustainable development and effective management of competitive city destinations, heritage branding, connectivity and tourism competitiveness, sports & event tourism, protected areas and tourism, urban tourism and cultural heritage, GIS applications in tourism, tourism and environment, tourism planning and regional development, entrepreneurship in tourism and hospitality, gastronomic tourism, new types of tourism (dark/grief tourism, event tourism, film tourism, etc.), animation in tourism, hunting tourism, usage of AI & VR in tourism, virtual tourism, eco-tourism, tourism post Covid-19.