Dr. Saleem UR RAHMAN

Dr. Saleem ur Rahman holds a PhD in Economics and Business Administration from the University of Vaasa, Finland. Before joining RBS, he served in various academic and professional roles. He teaches courses in digital marketing, innovation, and branding. With extensive expertise in digital marketing, advertising solutions, data analysis, and user experience, he has also consulted on sustainable development, industrial growth, and digitalization strategies for businesses. His work appears in top-tier journals, including Business Strategy and the Environment, International Journal of Consumer Studies, Journal of International Consumer Marketing, International Journal of Bank Marketing, Journal of Information & Knowledge Management, Journal of International Food & Agribusiness Marketing, and Journal of Renewable and Sustainable Energy