Dr. Mona MOUFAHIM
PhD, Business and Management
Nottingham University, UK.
Full Professor
Professor Moufahim holds a PhD from the University of Nottingham, UK. She is a Senior Fellow of the UK Higher Education Academy, and a certificate (Level 5) in Coaching and Mentoring from the Institute of Leadership and Management.
Her research interests lie at the intersection of consumer research, organization studies and political marketing. Her work has been published in scholarly books and leading academic journals, including Organization Studies, Marketing Theory, and Tourism Management.
For the past 18 years, she has taught advanced Qualitative Research Methods, and a range of Marketing courses in the UK, China and Singapore.
