Dr. Chris OSAKWE

Chris Nedu Osakwe currently teaches the following courses in RBS, namely, Strategy, Marketing Mix, International Market Entry Strategy and Quantitative Research. He has also taught Entrepreneurship at the undergraduate and postgraduate classes in RBS. Currently, Chris’ research is focused on three key thematic areas 1) Entrepreneurial marketing with a focus on understanding capabilities development of the SME, 2) User acceptance of digital technologies at both the firm- and individual-user level, and 3) Services marketing concepts. Chris has published in CNRS ranked journals (e.g., Journal of Services Marketing). He constantly reviews for journals such as Technology Analysis and Strategic Management, Journal of Brand Management, Journal of Strategic Marketing, among others. He is also   a senior editorial board member of a new journal ‘Economy, Business & Development Journal’.