Dr. Hayford AMEGBE

PhD in Marketing, Durban University of Technology, South Africa

Assistant Professor

Before joining Rabat Business School, Dr. Hayford Amegbe was a Senior Lecturer at the School of Business, Dominion University College, Ghana, and holds an MBA from Maastricht School of Management, Holland and a PhD in Marketing from Durban University of Technology, Durban, South Africa. His research was published in Technological Forecasting and Social Change,  Journal of Global Information Technology ManagementJournal of Retailing and Consumer Services, Journal of Workplace Learning, International Journal of Bank Marketing, and  International Journal of Educational ManagementHis research interest includes social media, SMEs, technology adoption, strategy, innovation behaviour, entrepreneurship, customer loyalty and satisfaction, and branding. He is a reviewer for the Journal of Marketing for Higher Education, the European Journal of Marketing, the Spanish Journal of Marketing, the International Journal of Bank Marketing, and Technology Analysis and Strategic Management. 

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