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The Big picture

Strategic and Digital Marketing Master mainly focuses on strategies and the digital literacy of customer market. This program aims to equip the participants with the strategic, digital, and entrepreneurial skills for todays and tomorrow’s job markets. The curriculum of the program focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. 
Based on a strong cooperation between professional partners and our international faculty, the students will acquire competencies in core areas like strategy, complex problem solving and decision making. They will also gain comprehensive theoretical and practical insights, which will equip them for a career in the world of strategy, consulting, and digital business creation.

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Program objectives

Combining the theoretical and practical aspects of Marketing, this master’s degree enables students to acquire an in-depth knowledge of marketing strategies, as well as all the related disciplines, such as consumer psychology, international marketing, digital marketing, market research, etc.
Including modules taught in English, this master’s degree equips you, through the acquisition of technical, communicative and linguistic skills, for a better professional integration.
In addition, the program includes a semester covering the fundamentals of the Management fields, allowing each student to learn about the best managerial practices.

Future perspectives

– Marketing strategy consultant
– Marketing research manager
– Operational marketing manager
– Junior project manager
– E-commerce manager
– Sales promotion manager
– Communication manager
– Digital marketing specialist
– Community manager
– Social media marketer
– Doctoral studies 

fees and financing

  • Frais de scolarité  74 000 Dhs/an
  • Frais d’inscription  5000 Dhs/an

Admissions

Steps to follow in order to apply in the Master program :

Step 1 : Pre-application on the UIR website: http://candidature.uir.ac.ma

Step 2 : Preparation of the online application form & file

Step 3 : Uploading Motivational Video

Step 4 : Admission : Results available on the candidate space

All students with a Bachelor degree or equivalent.

The application file must include the following documents:

  • Copy of the Baccalaureate diploma
  • Transcripts of the first year of higher education
  • Transcripts of the 2nd year of higher education

For candidates who have already obtained their diploma

  • Transcripts of grades from the 3rd year of higher education
  • The certificate of completion or copy of the diploma

For candidates in the process of graduation

  • Certificate of completion of the 3rd year of graduate studies
  • The motivation video is optional at this stage.

WHAT THEY SAY ABOUT OUR PROGRAM?​

Abstract:

In this seminar, we consider the problem of scheduling independent jobs on identical parallel machines with a single server to minimize the makespan. This important problem raises in flexible manufacturing systems, automated material handling, healthcare, and many other industrial fields, and has been little studied up to now. Mixed integer programming (MIP) formulations are proposed to solve optimally this problem. Each formulation reflects a specific concept on how the decision variables are defined. Moreover, we present valid inequalities that can be used to improve those formulations. A computational study is performed on benchmark instances from the literature to compare the proposed MIP formulations with other known formulations from the literature. It turns out that our proposed time-indexed variables formulation outperforms by far the other formulations. In addition, we present a very efficient MIP formulation to solve a particular case of the problem with a regular job set. This formulation is able to solve all regular instances for the case of 500 jobs and 5 machines in less than 5.27 min, where all other formulations are not able to produce a feasible solution within 1h.

Keywords: Scheduling, Scheduling with a single server, Parallel machines, Integer programming, valid inequalities.

Abstract:

In this seminar, we consider the problem of scheduling independent jobs on identical parallel machines with a single server to minimize the makespan. This important problem raises in flexible manufacturing systems, automated material handling, healthcare, and many other industrial fields, and has been little studied up to now. Mixed integer programming (MIP) formulations are proposed to solve optimally this problem. Each formulation reflects a specific concept on how the decision variables are defined. Moreover, we present valid inequalities that can be used to improve those formulations. A computational study is performed on benchmark instances from the literature to compare the proposed MIP formulations with other known formulations from the literature. It turns out that our proposed time-indexed variables formulation outperforms by far the other formulations. In addition, we present a very efficient MIP formulation to solve a particular case of the problem with a regular job set. This formulation is able to solve all regular instances for the case of 500 jobs and 5 machines in less than 5.27 min, where all other formulations are not able to produce a feasible solution within 1h.

Keywords: Scheduling, Scheduling with a single server, Parallel machines, Integer programming, valid inequalities.

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