Master in Business Analytics
& Data Science

The Big picture

In a world of Big Data, Business Analytics have become a strategic necessity in all areas of activity to make the best decisions. Businesses must be able to extract value from the ever-increasing volume of data to grow and survive in a dynamic market. At the intersection between Data Science, statistics and management, Business Analytics play an essential role in providing the tools to make the right decisions, design strategies, and optimise business processes. They now permeate all disciplines, from marketing to accounting, sales to logistics, and from HR to operations. No industry or market is spared by Big Data. The need for Business Analytics is therefore universal. Graduates who know how to bridge the gap between analytics and management are highly sought after by employers.
The Master in Business Analytics echoes current data trends to train the next wave of expert professionals. This interdisciplinary programme helps students acquire the technical, analytical, and communication skills necessary to drive organisational change through a better understanding of data. You will learn how to apply computer science, statistics and mathematics to business management and become an expert user of SAS, R, Python and other renowned tools. You will also develop your ability to confidently communicate the value of your analytics. The programme actively relies on close collaboration with industry partners and uses team projects to help graduates develop analytical, communication and collaboration skills.
By mastering this combination of advanced technical and managerial skills, you will become an ideal candidate for a range of businesses and industries.

the brochure

Programme objectives

Join this future-oriented Master that offers a set of knowledge and skills combining data science and business management. The main learning objectives are:
• Access analytical tools and methods to address a wide variety of business challenges.
• Learn to locate, store and model internal and external data that can answer questions and create value.
• Recognise business opportunities and design a strategic direction by applying analytical tools.
• Use data for tactical and operational decision making under conditions of uncertainty.
• Develop critical and responsible thinking to understand and solve important, complex and unstructured problems, taking into account ethical and societal issues.
• Become professionals with effective communication skills.
• Be prepared to hold key positions in the digital transformation of companies, organisations and society.

Future perspectives

•Data analyst
•Data scientist
•Decision-making consultant
•Data strategist
•Business Intelligence Analyst
•Chief Data Officer
•Big Data Architect
•Data Protection Officer
•MOA and project management assistance
•Consultant, AI development advisor
•Business engineer in the field of AI
•Manager of digital transformation
•Web analyst
•Consumer intelligence expert
•Customer insight manager
•Risk manager
•Doctoral Studies


Steps to follow in order to apply in the Master programme :

Step 1 : Create an online application on the UIR CANDIDATURE platform

Step 2 :Fill in the personal information

Step 3 :Select the master programmes you wish to join (3 maximum)

Step 4 :Download documents related to the application

Step 5 : Pay the application fees

Step 6 : Set for the admission tests


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