Master in strategic &
Digital Marketing
Rabat, Morocco
English
2 years (Full-time)
Next Intake: October
Internship: 4–6 months
International Mobility & Double Degree : Available
Programme Overview
The Master in Strategy and Digital Marketing (SDM) at Rabat Business School is designed to train high-impact professionals capable of navigating complex markets, digital ecosystems, and evolving consumer behaviors.
Blending strategic thinking, digital expertise, and entrepreneurial agility, the program prepares students to design, deploy, and manage innovative marketing strategies aligned with business performance and technological transformation.
This selective program combines academic rigor with strong practical orientation, ensuring graduates are both analytically grounded and operationally effective. Several courses are taught in English, preparing students for international careers and global business environments.
Double degrees
GRADUATE TESTIMONIALS
• A Strategic & Digital Focus : Combine high-level strategy with cutting-edge digital and AI-driven marketing skills.
• Career-Oriented Learning : Practical projects, internships, and direct exposure to industry realities.
• International Perspective : English-taught courses and global marketing frameworks.
• Market-Relevant Expertise : Develop skills aligned with the evolving needs of digital and strategic roles.
• Strong Employability Support : Dedicated Career Center and close ties with corporate partners.
1. Build Strategic Marketing Foundations
Students develop a strong grounding in marketing strategy, management, and analytical thinking.
Key Courses:
• Strategic Marketing
• Consumer Behavior
• Marketing Communication
• Distribution and Sales Management
• Entrepreneurship and Ethics
• Geoeconomics
2. Master Digital, Data & AI-Driven Marketing
A deep dive into digital tools, platforms, and technologies shaping modern marketing decision-making.
Key Courses:
• Digital Marketing
• Digital Advertising
• AI for Marketing
• IT Management
• Research Methodology and Statistics
3. Apply Strategy to Real Market Challenges
Hands-on, practice-oriented learning that bridges theory and professional application.
Highlights:
• Practical workshops and case studies
• Hands-on training with digital tools
• Industry-recognized certifications
• Company visits and guest lectures by professionals
4. Professional Immersion & Expertise Development
The final phase of the program focuses on professional readiness and specialization.
Key Components:
• Mandatory professional internship
• Master’s Thesis (practical or research-based)
• Collaborative real-world projects
• Recruitment forums and industry networking
Graduates of the SDM program are prepared for strategic and operational roles across digital and marketing functions, such as:
• Marketing Strategy Consultant
• Digital Marketing Specialist
• E-commerce or Operational Marketing Manager
• Community Manager / Social Media Marketer
• Sales Promotion or Communication Manager
• Junior Project Manager
Ready to take the next step?
Admissions
Steps to follow in order to apply in the Master programme :
Step 1 : Create an online application on the UIR CANDIDATURE platform
Step 2 :Fill in the personal information
Step 3 :Select the master programmes you wish to join (3 maximum)
Step 4 :Download documents related to the application
Step 5 : Pay the application fees
Step 6 : Set for the admission tests
