Dr. Muhammad Zahid NAWAZ

Dr. Muhammad Zahid Nawaz is an assistant professor of marketing. Prior to joining Rabat Business School, he was a research fellow at Dongbei University of Finance and Economics. He has completed his Ph.D. in Marketing from the same university. His research work is published in the Journal of Business Research, Environmental Science and Pollution Research, Current Psychology, Public Integrity, Information Technology & Tourism, Sustainability, and others. His main research interests include consumer behavior and technology marketing with a focus on Consumer brand engagement, Consumer animosity, Tourism marketing, and Sustainable consumption. He previously worked in the corporate sector for more than six years in management positions in sales and marketing.