Dr. Saleem UR RAHMAN
PhD in Economics and Business Administration, University of Vaasa, Finland
Assistant Professor
Dr. Saleem ur Rahman holds a PhD in Economics and Business Administration from the University of Vaasa, Finland. Before joining RBS, he served in various academic and professional roles. He teaches courses in digital marketing, artificial intelligence applications, strategic management, international marketing, and branding. With extensive expertise in management consulting, sustainability, digital marketing, data analysis, advertising solutions, and user experience, he has also consulted on sustainable development, industrial growth, and digitalization strategies for businesses. His work appears in top-tier journals, including Business Strategy and the Environment, Journal of Marketing Management, Journal of Strategic Marketing, International Journal of Consumer Studies, Journal of International Consumer Marketing, International Journal of Bank Marketing, Journal of Information & Knowledge Management, and Journal of International Food & Agribusiness Marketing.
